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Tap Location from the menu to turn off location tracking completely for the Android device you're using. Expect to see purchases and reservations show up here too. Tap Google Account to get to the pages we've already looked at above, but on your smartphone tap Ads to opt out of personalized ads specifically on your phone or tap Search, Assistant & Voice to see what Google Assistant has on you. On Android, you can open up Settings then pick Google to tweak some data-tracking options. Try 'my purchases,' 'my flights,' 'my trips,' or 'my bills,' for example-all this data is pulled from your Gmail account, and obviously doesn't show up for anyone else when they search Google. You can see more of this data here, or search for it on the Google search page, if you're signed in. This has been going on for a long time, and has been well documented in the past, though it's recently been the subject of a flurry of news reports. That's not quite everything: Google also keeps tabs on Gmail messages to monitor your purchases, your trips, your flights, and your upcoming bills. These measures will stop activity showing up in your Google account. You do have options when it comes to temporarily stopping Google tracking you, as well-staying signed out when using YouTube for example, not signing into Google Chrome, or using incognito mode when searching and browsing in Chrome. Both are structured in the same way as Voice & Audio Activity, with options to erase records one by one, a day at a time, or all together via the Delete activity by link, if you click Manage activity. The final two sections cover Google's video platform, and have self-explanatory names: YouTube Search History and YouTube Watch History. Since the first two are basically binary, we're going to focus on that third option. Ultimately, your choice is either to trust Google to use all this data responsibly (you can view the privacy policy here), not use Google services at all, or limit the information it can gather about you. Google would say its data collection policies improve its services-helping you find a restaurant similar ones you've liked previously, say-whereas users might disagree.Ī lot of the data we're going to talk about here is only visible to you, or used in a limited way to make ads more relevant to you. It's worth emphasizing first that we're really dealing with two topics: The amount of data Google collects on you, which is a lot, and what Google then does with it. It's an extensive set of data, but you can take more control over what Google collects about you and how long the company keeps it. You're probably aware that Google keeps tabs on what you're up to on its devices, apps, and services-but you might not realize just how far its tracking reach extends, into the places you go, the purchases you make, and much more.

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